Updated: Jan 2, 2020
The Facebook marketplace enables users to meet potential buyers and sellers of services, items, and other goods. Due to its vast outreach, the benefits of the Facebook marketplace cannot be underestimated. Other than catering millions of users, this platform also attracts people who have a particular end-goal in mind, especially when browsing in the marketplace tab.
If you’re a seller and want to generate more sales and revenue from your product or business, there are different ways you can go about it. However, keeping the tips mentioned below in mind, there’s a high probability you’ll generate more sales using this platform!
Offer free stuff
This might seem counterproductive at the start. However, what most seem to realize is that offering free stuff and incentive is the best way you can go about which will grant you recognition. Helping you get the word around, offering free stuff will engage you with potential buyers who might be interested in your service. Additionally, this also builds a good rapport. A nice rule of thumb to take into consideration is abiding by the question, ‘Will this offer make someone’s life easier?’, and, ‘how much will this cost?’
Be creative and experiment
There’s no shortcut or direct way of generating more sales. However, the road to getting there lay simultaneously with always testing out new techniques and experimenting with what works and what doesn’t. Throughout this process, your presence will be noted in the marketplace community. Consequently, in this collective process, you’ll also be able to find out what attracts customers and what doesn’t. Try to aim for variation in pricing, titles, and images.
Use good quality photographs
If you pay attention to big brands and businesses, one thing that sets their product apart is the clarity in which it is advertised. Your main aim, regardless of your product, should be to get at that level. It doesn’t matter what you’re selling – getting professional photographers to do the job will make all the difference there is to make. Rest assured, you’re likely to see the difference in viewership once you update your old images.
Facebook marketplace places filters based on location. Since users in a particular area might only be able to view products in a particular vicinity, it’s best to add in advertisements for those locations that are nearby and neighbor your current residence. This, along will generating outreach, will also help you tap into a different market. If all works out, you might even gain an audience in a different city or town.
Time-limited promotion codes cause a sense of urgency in potential buyers. It’s a now or never scenario. In terms of sale, this is one hack that is guaranteed to get your potential customers to jump right onto the deal, lest they miss out on something grand. Furthermore, promotion codes also give other customers an incentive to give your brand a shot which might translate well for you if they like the service.
Author: Austin Stanfel
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