How to Structure Product Page Design for eCommerce Success
Updated: Jan 2, 2020
E-commerce is becoming relatively popular, and the competition is getting tougher on a daily base, everyone wants to make money these days from e-commerce. This currently makes e-commerce a very competitive field. The good news is that you can stand out from the e-commerce competition if you take specific actions. Yes, you heard me right, you might want to ask the question, ‘How can I stand out, what do I have to do to give me an edge above others in the eCommerce competition'?
The answer is simple, it all boils down to how you properly structure your product page design. If you have a well-structured product page design, congrats you already have an advantage over your competitors. There are various online market places such as Amazon, eBay, Shopify, AliExpress and so many more. On Amazon alone, there are over 350 million listed products. Compare that to other sites like AliExpress or Shopify you might find out that the number of listed products on this market places may be running into billions. Your page structure and product package are what will bring buyers attention to your product, proper product packaging draws the buyer's attention from millions of other products. According to Forbes, this is the number one requirement for having successful online sales.
Most online sellers fail to understand that this concept is key and fail to see how creating a sub-brand helps stand out. To this effect, an experiment was carried out to see how useful this concept is. The research created several lookalike pages and featured some products from various brands.
The following procedure was used:
To start with, information from 16 labs investigations revealed some details about online client encounters and recognize four measurements of consumer behavior— informativeness, entertainment, social presence, and sensory appeal —these are factors that influence sales.
The Second Factor was uncertainty about the offered product (because of its pursuit versus experience center) and sellers image (people tend to trust products they are familiar with) has some level of influence over the buyer. Using actual pages from Amazon shows that products linked with popular brands attract more customers.
Try to create websites or sub-brands by modeling popular brands, buyers identify and trust popular brands, modeling popular brands creates an attraction for your brands compared to brands that people can’t relate to.
From the research conducted, a guide has been made available and it is as follows
• First and foremost, venders must decide the most valuable experience, in view of the hunt versus experience focal point of the item to be sold and the reliability of the brand. The measures we utilize can help firms accumulate this data from present and potential clients.
• On a second note, firms should use this product and brand information and apply the relevant design format for their product site pages. For instance:
A more informative approach should utilize, relevant information should be made to stand out, also use of matrix for comparison will attract attention to the product. Also, the product description should be made available, and recommendations have a very strong influence on products.
• Use of lifestyle photos and conversational linguistic is a good way to build visitors interest and engage them
• Creating a sensory experience for visitors through videos and features helps visitors have a feel of the product.
It is important that organizations take into considerations the experience of customers in digital inventory. It is important to utilize all relevant page components on the organization’s page. It's also important to know features to avoid placing on the organization's page as certain features are likely to create an unfavorable response from visitors.
Author: Austin Stanfel