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Did you know?:
👉 By 2021, the video advertising will grow to a $22 billion industry.
👉 Online advertising will reach $329 billion by 2021, accounting for 49% of all global ad spend
Here are 7 Free Tips for accelerating growth with Digital Advertising
1. Creative Elements
Visual elements of your branding and business need to be easy on the eyes, but attention-getting. You will want to set your advertising and display campaigns up to meet the needs of where you are advertising. Movement, size, and color all play a role in how much attention your ads get, how people remember your ads, and if people can actually read your information. Keep them clean, neat, and appealing to the eye.
2. Do Your Research
Just because Joe Schmoes Neon swirly font on a black background caught your attention and made you remember the business does not mean it will do the same for everyone. You will want to research what captivates the typical members of the audience that you are trying to capture. See what your potential audience responds best to. Not all people respond the same. How people respond to your advertising and visual effects will determine how successful your advertising will be for you.
3. Connect Social Media Metrics with ROI
You may be promoting your business through social media marketing, but that does not mean you are creating engagement. You will want to use the analytic tools to see what is reaching the people that you want, what is creating interaction and engagement from your posting and advertising. Use this to your advantage, and you will see what not to do and what to keep doing.
4. Integrate All Marketing Channels
You will want to be consistent with your posting, responding, and advertising. Once you find what is getting you the results you want and not damaging the message you want to send, you will see success. You do not want to change up what is working; you only want to change up what isn't working to make it work. Consistency is the key in content, advertising, and selling a product.
5. Don't Underestimate Having an Email List
Email list are not things of the past. You can reach the most important people, the people that are going to shop and spend their money with you by creating an email list. Use that email list to send out updates and special offers. Use email lists to build a reward program and offer incentives for people to keep buying your brand.
6. The 80-20 Rule for Content
You may not see success in everything that you do, but you should see success in something that you do. Your content should promote value, quality, and consistency. Keep your content unique and relevant, and real for your audience. Keep your posts useful, so people want to see them and want to follow you.
7. Eggs In Too Many Baskets
Do not try to balance many social media platforms all at once. Decide which platform your audience is using the most, or which platform is going to reach the most people for your niche and focus on that. Once you have control and are consistent with content, then you can start a new campaign on a new platform and expand your reach that way. It is often overwhelming for a new business to manage several campaigns on several platforms.
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