Crafting Winning Offers - 7 Free Tips for Accelerating Growth
Did you know?:
· The big data analytics market is set to reach $103 billion by 2023
· Every person now generates on average, 1.7 megabytes in just a second
Here are 7 Free Tips for accelerating growth with Crafting Winning Offers
1. Create Buyer Personas
Who is going to buy your products or services? How do they shop? When do they consume content? How and where do they consume it? What content interests them? This kind of audience profile will help you narrow down the content you produce, where and when you publish your content, and how to distribute it. Share these buyer personas with your content-creation team and ask them to think about these questions when they need to plan your content strategy.
2. Select High-quality Content Creators
Take stock of the resources available to you in your business. Is your team knowledgeable enough, do they have enough time, do they have the skills necessary to create what you need? Remember that you can find high-quality content outside the walls of the marketing department. Find executives and experts in your company who are willing to share their knowledge. Ask them to contribute with a blog post or to collaborate with your writers for an interview.
3. Choose Your Distribution Channels
Will your interview be published only on your website or will it also be reproduced in a bigger news publication? Will you share your video on social media, your website, YouTube, conferences, or in all of these channels? Where is your audience most likely to go? That's where you need to be. Go back to your buyer personas and your goals and choose the best channels for distribution.
4. Decide How You Will Promote Your Content
Creating and publishing content is, sadly, not enough. Now, your content needs to reach your target audience. You need to create a promotion strategy that complements your content strategy in order to increase exposure as much as you can. The more people who see it, the more engagement your content will generate. An effective promotion strategy should involve cross-promotion in several channels for more effectiveness.
5. Monitor and Track
Make sure that you are able to track the outcomes of all of your content. You should be able to see how well your strategy has paid off and you will thank yourself in the long run.
6. Be Sure to Have the Right Tools
You don't have to get the newest, most expensive marketing technology, but you do need to have a structure in place in order to generate accurate data. Most experts recommend at least having a customer relationship management (CRM) platform to help you gather the behavioral information of your target demographic so that you can make better strategies.
7. Know how to Overcome Common Sales Objections
In marketing, the most common objections are known as BANT, and refer to the areas of Budget, Authority, Need, and Time. You don't need to address each of these areas in-depth, but you should be able to talk about each one. The most important thing to do here is to show your customers that you understand their reservations and offer possible solutions.
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