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The Digital-Physical Fusion: How AI is Erasing the Boundaries of Customer Experience
As the lines between digital and physical shopping continue to blur, AI emerges as the crucial bridge that connects disparate customer data

Austin Stanfel
May 273 min read


The AI Revolution in Marketing Attribution: How Machine Learning is Rewriting the Rules of Success
The marketing landscape has undergone a dramatic transformation in recent years, rendering traditional attribution models increasingly...

Austin Stanfel
May 143 min read


The Death of Last-Click: How AI is Exposing Marketing's Biggest Attribution Lie
In an era where customers interact with brands across dozens of touchpoints before converting, last-click attribution isn't just inadequate—

Austin Stanfel
Apr 292 min read
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