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Unlocking Potential: Effective Social Media Strategies for Engaging the Bottom of the Pyramid
Engaging the Bottom of the Pyramid (BoP) through social media is not just a corporate social responsibility initiative; it is a strategic
Austin Stanfel
Jul 4, 20243 min read
Storytelling for Impact: Essential Metrics to Measure the Success of BoP Social Media Campaigns
Measuring the success of social media campaigns targeting Bottom of the Pyramid (BoP) audiences is crucial for ensuring impactful results. B
Austin Stanfel
Jul 2, 20243 min read
Embracing the AI Revolution: How Ad Agencies Can Thrive in the Era of Intelligent Automation
In the world of advertising the emergence of intelligence (AI) is set to shake up traditional agency practices and offerings. With AI...
Austin Stanfel
Jul 2, 20244 min read
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