Marketing Strategy #8: Build Eye-Catching Media Using Canva or Figma to Create Viral-Worthy Visuals

This action plan will help you consistently design stunning, shareable visuals—even if you have no design background—using Canva or Figma.

Action Plan:

1. Define Your Visual Content Goals

·       Decide what you want to achieve: more shares, higher engagement, brand awareness, or driving website traffic.

·       Choose the type of content that fits your goals—social media graphics, infographics, stories, short videos, branded templates, or blog visuals.

2. Select the Right Tool

·       Canva: Best for quick, template-driven designs, infographics, branded graphics, and simple animations. Ideal for beginners and teams.

·       Figma: Best for collaborative design, advanced customization, scalable vector graphics, and building reusable templates. Ideal for teams and those wanting more control.

3. Plan Your Visual Story

·       Identify the message or emotion you want to convey.

·       Sketch a quick outline or storyboard of your visual.

·       Choose a color palette and fonts that match your brand or campaign theme.

·       Decide on the format and dimensions based on the platform (e.g., Instagram post, TikTok video, Facebook story, blog header).

4. Use Templates for Speed and Consistency

·        Browse Canva or Figma’s template libraries for your chosen format.

·        Select a template that aligns with your message and brand style.

·        Customize with your text, images, icons, and branding elements (logo, colors, fonts).

5. Incorporate Viral Elements

·       Tell a story or evoke emotion with your visuals—use relatable scenarios, humor, or trending topics.

·       Add bold headlines, clear calls-to-action, and striking imagery to grab attention.

·       Use infographics or data visualizations to make complex information easily digestible and shareable.

·       Experiment with video, GIFs, or simple animations for extra engagement.

6. Optimize for Platform and Mobile

·       Ensure your design fits the recommended size and aspect ratio for each platform.

·       Use large, legible fonts and high-contrast colors for mobile visibility.

·       Preview your design on both desktop and mobile before publishing.

7. Collaborate and Gather Feedback

·       If working with a team, share your design in Figma or Canva for real-time feedback and edits.

·       Ask colleagues or friends for quick feedback on clarity, appeal, and shareability.

8. Export and Publish

·       Export your visuals in the appropriate format (PNG, JPG, MP4, GIF) and resolution.

·       Upload to your chosen platforms, add captions or hashtags, and schedule for optimal posting times.

9. Monitor Performance and Iterate

·       Track engagement metrics: likes, shares, comments, saves, and click-throughs.

·       Identify which visuals perform best and analyze why.

·       Refine your approach and experiment with new styles or formats based on results.

Quick Reference Table

Step	Action	Outcome
Define goals	Set objectives and content type	Clear direction for design
Select tool	Choose Canva or Figma	Efficient workflow and best-fit features
Plan story	Outline message, choose palette, set dimensions	Cohesive, on-brand visuals
Use templates	Customize pre-made layouts	Fast, professional-looking graphics
Add viral elements	Use storytelling, humor, data, or animation	Increased shareability and engagement
Optimize for platform	Adjust size, fonts, and colors for each channel	Visuals look great everywhere
Collaborate & feedback	Share for review and edits	Polished, error-free content
Export & publish	Save in right format, post at best times	Maximum reach and impact
Monitor & iterate	Track results and refine approach	Continuous improvement and growth

Tips for Success

·        Keep visuals simple, bold, and easy to understand at a glance.

·        Use consistent branding for recognition.

·        Stay updated on visual trends and adapt quickly for viral potential.

·        Encourage sharing by including clear calls-to-action in your visuals.

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