Marketing Strategy #7: Write Digestible Lists with Scannable Formatting, Bullet Points, and Clear Takeaways

This action plan will help you create list-based content that is easy to read, visually appealing, and delivers memorable value to your audience.

Action Plan:

1. Choose the Right List Format

·       Decide between bulleted lists (for unordered items) and numbered lists (for steps or ranked items).

·       Use in-sentence lists for short, related items within a paragraph.

·       Aim for 3–8 items per list to maintain focus and avoid overwhelming readers.

2. Introduce Your List Clearly

·       Start with a concise sentence or phrase that explains what the list covers and why it matters.

·       Set expectations so readers know what value they’ll get from the list.

3. Make Each List Item Scannable

·       Keep items short—ideally one line or one concise sentence.

·       Use parallel structure: start each item with the same part of speech (e.g., verbs for actions, nouns for things).

·       Avoid unnecessary filler words and repetition at the start of each item.

·       Capitalize the first word of each item for consistency.

4. Enhance Readability and Visual Appeal

·       Use adequate spacing before, after, and within lists so items don’t blend together.

·       Ensure all items are of similar length to create a balanced look.

·       Avoid splitting a list across multiple pages or screens when possible.

5. Focus on Value and Clarity

·       Make every item useful and relevant to your audience’s needs.

·       Highlight the main benefit or action in each bullet.

·       Use simple, direct language—avoid jargon and buzzwords.

·       Include a strong call to action or summary takeaway at the end of your list.

6. Summarize with Clear Takeaways

·       Conclude with a brief summary or a set of key takeaways in bullet form.

·       Ensure these takeaways reinforce the main points and are easy to remember.

Quick Reference Table

Step	Action	Outcome
Choose format	Select bulleted, numbered, or in-sentence list style	List matches content purpose
Introduce list	Write a clear, relevant intro sentence or phrase	Sets context and expectations
Make items scannable	Use short, parallel, and clear bullet points	Easy for readers to scan and absorb
Enhance readability	Use spacing, consistent length, and capitalization	Visually appealing, organized lists
Focus on value	Ensure every item is useful and relevant	Audience finds the list practical
Summarize takeaways	End with a concise summary or call to action	Reinforces key points and next steps

Tips for Success

·        Use numerals for list numbers (e.g., 5, 10, 25) to catch the eye.

·        Avoid overusing lists—balance with narrative content for flow.

·        Regularly review and update your lists to keep them relevant and valuable.

Want more breakthrough strategies like this, the Online Presence Blueprint, and 107 Underground Marketing Tactics?

Download your FREE copy of the Marketing Strategy Insider Playbook and unlock proven frameworks, step-by-step guides, and customizable templates today:https://blackbeltelitemarketing.com/strategy-landing-page/