Marketing Strategy #11: Use the "Skyscraper Technique" to Find Popular Content and Create Something 10x Better

This action plan will guide you through the Skyscraper Technique, enabling you to identify top-performing content, create a vastly superior version, and leverage it for higher rankings and quality backlinks.

Action Plan:

1. Find Link-Worthy, Popular Content

·        Research your target keyword and identify the top-ranking pages in search results.

·        Use tools like Google, Ahrefs, SEMrush, or BuzzSumo to find content with high engagement and many backlinks.

·        Analyze what makes these pieces successful: depth, visuals, structure, or unique insights.

2. Analyze Strengths and Weaknesses

·        Review each top piece in detail.

·        Note what’s covered well, what’s missing, what’s outdated, and where user experience can be improved.

·        Ask: Are there gaps in information? Is the design engaging? Are sources current and trustworthy? Is the writing clear and actionable?

3. Create Content That’s 10x Better

·        Make your content more detailed and comprehensive—answer every question the audience might have.

·        Update information, include the latest data, and provide fresh perspectives or case studies.

·        Use high-quality visuals: custom images, infographics, videos, and interactive elements.

·        Structure for readability: clear headings, bullet points, short paragraphs, and summaries.

·        Ensure your content is well-designed, fast-loading, and mobile-friendly.

·        Add unique value: original research, expert interviews, or proprietary tools.

4. Publish and Optimize

·        Publish your new content on your main website, not on third-party platforms.

·        Optimize for SEO: use target keywords naturally, write compelling meta titles and descriptions, and include relevant internal links.

·        Make the content evergreen so it remains valuable and relevant over time.

5. Outreach for Backlinks and Amplification

·        Compile a list of websites and blogs that linked to the original popular content.

·        Reach out with a personalized message, explaining how your content is more valuable and up-to-date.

·        Offer your piece as a superior resource for their audience.

·        Promote on social media, in newsletters, and through industry communities.

6. Monitor Performance and Iterate

·        Track rankings, backlinks, and engagement metrics.

·        Respond to feedback, update your content as needed, and continue outreach to maximize link-building opportunities.

Quick Reference Table

Step	Action	Outcome
Find popular content	Identify top-ranking, high-backlink pieces	Proven topics with demand
Analyze strengths/weaknesses	Audit gaps, outdated info, and design flaws	Clear opportunities for improvement
Create 10x content	Make it more detailed, visual, up-to-date, and valuable	Standout, link-worthy resource
Publish & optimize	SEO, internal links, mobile-friendly design	High search visibility and user experience
Outreach for backlinks	Contact sites linking to originals, promote on all channels	Quality backlinks and wider reach
Monitor & iterate	Track performance, update content, continue outreach	Sustained ranking and link growth

Tips for Success

·        Focus on quality and depth, not just length.

·        Prioritize user experience with engaging design and easy navigation.

·        Always add something unique that competitors don’t offer.

·        Consistently update your content to stay ahead of competitors.

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