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Email Marketing - 7 Free Tips for Accelerating Growth

Did you know?:

· Despite claims that "email is dead," 33% of people used it more frequently last year.

· 49% of consumers say that they would like to receive promotional emails from their favorite brands on a weekly basis.

Here are 7 Free Tips for accelerating growth with Email Marketing

1. Get to the Point Instantly

How much time do you spend looking at a marketing email in your inbox? Respect your reader's time. Be clear and get straight to the point.

2. Be Personal, Friendly and Familiar

Emails are a means to maintain a relationship with your audience. Overly polite email does not inspire familiarity. Write as if you're addressing a friend or acquaintance. Use pronouns and personalize the greeting and the content to the individual.

3. Work on Your List as Much as Your Message

Your email list is like a guitar – it can quickly get out of tune and requires constant calibration to be effective. Keep your list up to date so that you can accurately identify your target audience via key criteria. Target recipients that have the information you can personalize your message with; clean out unlikely leads. Focus on quality above quantity.

4. Make a Place for Video

Video is an engaging form of media that consistently increases click-through rates. Using video can significantly improve results in the right situations. Simple, clear, but visually striking CTA can make all the difference. Engage your audience with styled buttons with phrases like "Download Now", "Read More".

5. Include Interesting Links and Calls to Action

Your subject line must be compelling and captivating. It makes no difference how well designed, and attractive, your email is, if no one is going to open it.

6. Live or Die by the First Four Words

Concentrate on the email subject line. Without a compelling and motivating subject, the email will never be opened and your message is DOA.

7. Make Emails Mobile-Friendly

The overwhelming vast majority of email is opened on a smartphone or tablet. Make sure you aren't losing engagement by making your email responsive to various resolution screens.

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