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E-Commerce Marketing - 7 Free Tips for Accelerating Growth

Updated: May 25, 2020

Did you know?:

· It's estimated that there will be 1.92 billion global digital buyers in 2020

· Ecommerce is expected to hit $4.5 trillion worldwide by 2021

Here are 7 Free Tips for accelerating growth with E-Commerce Marketing

1. Be Wary of Slow-Selling Items

Items that are not top sellers are considered slow-moving items. These items could result in loss of sales, loss of income, and more. Your profit margin dwindles away when you keep slow-moving items. In order to move these products, you should create discounts; boost your advertising with retiring product sales. Doing this will also attract new customers. Everyone loves a deal and discount.

2. Use Opt-in Pop-up Offers to Convert Users

Pop-up offers are a great way to entice new visitors to make purchases. You can use pop-ups that are timed to appear after a visitor has spent so much time on your site, or set them to pop-up when a viewer scrolls to a certain point. These pop-ups can offer discounts, email coupons, newsletters, and more.

3. Offer Free Shipping

Research conducted with online shoppers has shown that consumers are more likely to make purchases from sites that offer free shipping. It has also been shown that sites that offer free shipping promotions are where more shoppers will make purchases. Free shipping promotions are oftentimes preferred over any other promotions. Many shoppers have stated that free shipping is often more of a discount to them than a percentage off discounts.

4. Intertwine Your Email and Social

Simply using either social media or email advertising is not enough. It has been found that combining the two is a more significant boost in business. Not all consumers are on social media, and oftentimes emails get tossed in the spam folder, and recipients do not see them. Have your ad campaign designed to inter target, and you will see a boost in business.

5. Use Video Ads on Facebook

A simple post, including an image is not always effective; people often scroll right past them. More people stop to watch the videos. Using videos to advertise on Facebook gives the opportunity to show the product in action or give customer reviews of the product.

6. Make your eCommerce Website Mobile Friendly

Making your eCommerce website automatically adjust to mobile browsers will help boost sales. In today's times, many people have resorted to using their mobile devices for the majority of their shopping needs. It is very frustrating to a consumer when a website has to be moved around a screen manually; they can't find things or information is lost. Adjusting automatically will ensure that they stay on your site and not go somewhere else.

7. Adding live chat

Live chat is almost essential to online sales. Many times people want to know things about a product that may not be listed in the description. So when a consumer can ask a question just as if they were in the store looking at the item, they are comforted and satisfied. With more and more online sites going to this feature, it is almost an essential add on to your eCommerce website.


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