The data, the record of who we are, where we are, what we do, what we think have become the foundation of the internet. If we cannot conceive a day without Google, Facebook or WhatsApp, we cannot dispense with the data we generate as users, and we also take advantage of users.
Everything revolves around this invisible and multimillion-dollar industry that makes us believe that virtual services are free and that we can no longer disengage. The problem with this addiction is that the volume of data that is registered grows exponentially, just as the dimension of robberies and abuses becomes, which have escalated to alter democratic processes.
Of course, in the face of US deregulation, Europe has taken the step of creating the new General Regulation of Data Protection (GDPR), the most stringent regulatory framework so far.
1. What is GDPR?
2. How GDR works for customers
3. What Struggles Business Have after New GDPR
4. What’s Next?
What is GDPR?
Since we spend our lives connected to the mobile phone or the computer, how does life change the entry into force of this rule? Basically, in that the users of any service in the network that registers their data - that is to say, practically all - have new rights in what refers to the registry and the use of the information that concerns him. It is more control in their favor, although as with all rights, they have more value when they are known. That is what GDPR all about.
How GDR works for customers
The customer has the right to portability of our data, for example, which includes claiming them and depositing them in other companies. It is followed by the limitation of the treatment that is made of them according to our interests, together with the traditional rights of access, rectification, suppression, and opposition.
The norm also devotes a specific section to the right to oppose automated individual decisions, including the preparation of profiles. It represents an additional step in the protection of citizens. It is a change of model in the management of personal data, since it goes from a reactive model to another of a preventive nature, through some tools such as privacy by default, privacy from the design or evaluations of Impact on data protection.
All this does not mean that the law effectively protects users and obliges companies that use or intermediate data to be more careful and repeatedly and repeatedly warn the user that they will do what they see best
What Struggles Business Have after New GDPR
The privacy management centers of any social network are available, and they work. What happens is that visiting them consciously and taking the time to define what and how we share our activity, be it photos, posts, or the GPS trace of the mobile, is tedious.
Nobody reads the terms or the permissions that we grant each time that we download an app or let ourselves be followed by a cookie. Now, among the most notable effects of the new law is to ask the user for permission to use their data.
That is the reason why in recent weeks the electronic mailboxes have received millions of emails that propose renewing the relationship with the recipients. From now on, the first step will be to ask customers the first time they visit a website.
What’s Next?
The philosophy of the new GDPR exists to put some control into an industry that has become gigantic. Not only in Silicon Valley but in Europe itself, also those who generated the 60,000 million euros by their online business activity. It as a sector that in the term of just five years could employ as many people as the automotive industry, with approximately 12 million workers.
Author: Austin Stanfel
Stanfel Media
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