Strategy in Marketing - 7 Free Tips for Accelerating Growth
Did you know?:
· 81% of marketers found that increased traffic occurred with as little as six hours per week invested in social media marketing.
· The average person consumes 11.4 pieces of content before making a purchasing decision.
Here are 7 Free Tips for accelerating growth with Strategy in Marketing
1. Create and Document your Strategy
Marketing changes constantly and these changes make it so business owners have to reevaluate and create new strategies that will work better for the company as a whole. With new techniques and you creating and documenting your strategy, you could be ready for any change and the good news is that your fans will follow you and accept the changes. Not only will they accept it but documenting your changed marketing strategy can get you more business in the long run.
2. Make it Personal
When it comes to making things personal nothing gets the job done better than one-on-one interaction with the consumers. It may appear challenging to maintain and keep the consumer relationships on a personal level, but it can be as simple and easy as just remembering their names. With this, they feel included and as they really matter, which they do. In turn, they may become more loyal to the brand and recommend it to their family, friends, and colleagues. This then has the potential to start a chain reaction of new people being told about the brand or it being removed just because a customer feels like they have a personal connection.
3. Build Marketing Partnerships
Building partnerships is always a good idea when it comes to marketing. It allows other people's fans, followers, and customers to also have the potential to become your customers too. Also, partnerships and business alliances have been known to show higher success rates than competitors who do not have any partnerships or alliances. They also are cheaper as a whole overall to create. This allows for the brand to get out to masses more with the potential for a whole new wave of customers.
4. Be the Solution - Start Helping Customers Solve a Problem
When you help your customers solve problems, you then become the solution. When this occurs, the customer remembers that you were able to fix their dilemma. Listening and responding to customer's concerns, questions, and comments helps build brand loyalty; while also maintaining that one on one personal level. Also, if you create content that gives a how-to guide or informative videos that can show how to solve simple problems, the customers may choose to go through you again with other problems, either similar or more complex. The goal is to make their lives easier and provide a lasting impact.
5. Initiate a Forum - Let Customers Interact
Allowing customers to interact with each other, answer each other's questions, help provide solutions to each other, and just have general conversations, helps promote loyalty. A forum also allows customers to interact with staff members at any given time. It's a great resource to have, and profits may increase from it.
6. Use Big Data to Target Customers
Purchasing trends change all the time, and the best way to track that is to use big data to target specific customers that may be interested in doing business with you. Using this data, you can easily find previous customers and new clientele who may need your services before they even search for solutions or products. This then allows you to be the first thing they see regarding their specific need.
7. Set Goals as Foundation for Your Marketing Strategy
Goals are a great thing to have and reaching each one will feel like a big success. Goals can range from how prevalent the brand is, how many sales are made in a certain time frame, profits, and lead generation. If kept as a primary focus, goals can help create more useful content for customers.
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