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Podcast Marketing - 7 Free Tips for Accelerating Growth

Did you know?:

• There are over 30 million podcasts episodes available within more than 750,000 branded shows.

• 51% of the US population listens to podcasts.

Here are 7 Free Tips for Accelerating Growth with Podcast Marketing

1. Collaborate

It is very beneficial to contact other podcasters and ask them to collaborate with you by mentioning your brand in their podcasts. In return, you will mention them in yours. This is a win-win strategy as both of you may get new listeners and clients from the other.

2. All About Guests

Getting guests to participate in your podcasts is a great way to use their following to your advantage. By having a guest appearance, or by interviewing professionals in your area of expertise, their fans may listen to your podcast so they can hear from them. Their fanbase may then also become part of your fanbase.

3. Be Consistent!

When your fans listen to you, they expect to listen to the same views, values, and why you captivated them in the first place. Staying consistent by doing your podcasts regularly on the same day of the week at the same time, every time, keeps your listeners knowing when to tune in.

4. Email Still Rulz

Believe it or not, email is still a relevant form of marketing! With eye-catching subjects and email previews that pop, people still tend to open emails. Emails are unavoidable, and people need to either read them or delete them, so the subject line will be seen.

5. Platform-Specific Social Media

It's easy to keep your fanbase following you on all your social media outlets. Groups can be created on Facebook where you can share links to past podcasts, related resources, and a library that your fans know when to catch the next time you'll be doing a podcasts. You can also post teaser topics and videos or interact with your fanbase by asking them what they think and taking time to talk with them. By sharing links to your personal pages and asking your fans to post the links in their can also help increase your base and gain new listeners.

6. SEO

SEO is when you use keywords in your articles, podcast titles, and podcasts. This helps sites like Bing or Google bring your business up when people type those words into their search bars. When you title your podcasts use words that will allow them to show up in search results while avoiding ones that make it sound journalistic or boring. That type of title promotes loyalty. A forum also allows customers to interact with staff members at any given time. It's a great resource to have and profits may increase from it.

7. Mind Your Design

Your design is your brand. When you have enough fanbase and following your listeners should be able to know if a social media page is run by you or if it's a fake. If you stay consistent with your design, lay out, brand name, and podcasts, your fans will know without a doubt to follow that page. Make sure all platforms you appear on have the same similarities that make it easy to tell.


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