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Paid Advertising - 7 Free Tips for Accelerating Growth

Did you know?:

Pay Per Click visitors are 50 percent more likely to purchase something than organic visitors

Search Ads can increase brand awareness by 80 percent.

Here are 7 Free Tips for Accelerating Growth with Paid Advertising

1. Use a Cross-Platform Advertising Strategy

Everybody wants customers like people in Wal-Mart where the cashier doesn’t stop to take a break from checking out customers. If that’s what you want, you need to get an advertising strategy worked up and run across major marketing platforms like Google Ads, Facebook, Instagram and others. This cross-platform campaign strategy will keep you ahead and show your Ads in time to those searching for you or your competitors resulting in more customers than before.

2. You Should Give a Try to Retargeting

There always those customers who simply walk into your store, look around and leave. If you wish to get them converted from being a window shopper to becoming an actual customer, you should have your Ads retargeted. These Ads are shown to those folks who visit your website or store, browse a little and then leave. Retargeted Ads work well and have a good chance of bringing back a visitor by showing items he’d seen before.

3. Optimize your Landing Pages for Conversions

Your website if your store, your brand and the place where your customer come to shop. Make them feel welcome. Showcase your work, your recent award you’ve won, recent client testimony and keep your goal in place. Whether you’d like to have them contact you via a form fill page, phone call, get directions to your store or even send you a contact request email. Your landing pages need to be responsive to any screen orientation. Keep your page analytics all set to help you track how many people landed and how many went past the thank you page.

4. Add an Offer to the Headline

People don’t want to read your business growth history. If you’re rolling out an offer, put in the headlines. That’s how you’ll know if they’re interested.

5. Never Stop Testing Everything

Inorganic campaigns usually pay per click run that utilizes a lot of targeting methods. These can be modified based on trial and error. Sometimes the headlines aren’t too catchy, or the keywords aren’t good enough or the location settings were too broad. Keep testing to find out which of those settings actually work in your favor and you’ll eventually see results you’d been waiting for.

6. Don’t Forget the Power of Google Seller Ratings

People looking to make a purchase are already in their 5th or 6th visit to the store and maybe just looking for something positive to believe in before they actually buy. Google seller ratings is that ratings bar that tells how good of a business it is especially for something specific. The targeting is done at the right time, just when they’re comparing stores.

7. Include Social Proof

If you’ve had a few customers already, have them give you a rating or write a testimony about shopping at your store. This will add value to your brand and leverage an incoming customer’s faith in you.


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