Did you know?:
Companies with 30 or more landing pages generate 7 times more leads than those with fewer than 10.
Using videos on landing pages can improve conversions by 86%.
Here are 7 Free Tips for accelerating growth with Landing Page Optimization
1. Simplify your Landing Page
Keep your landing page simple, free of clutter and to the point. Your followers don't want all the confusion; they want to see the important information without a flood of nonsense. Focus on your call to action, and keep people from getting lost in busy content.
2. Keep the Important Part Above the Fold
You don't want your users to scroll down and get lost. Keep all your important information and call to action "above the fold", meaning don't make them scroll past what fits on the screen when the page loads. This is a tactic that has been used in the newspaper industry to entice people to buy the paper. Newspapers would publish the breaking story on the front page above the fold so that you would walk by the paper rack and see the story and want to buy the paper. Do the same thing for your viewers. Keep your headline short, and to the point, your CTA should front and center in plain view.
3. Optimize your Landing Page for SEO
Find the best keywords to keep your landing page coming up in searches. Integrate those keywords into your headline, body image, and other things on the page. You will want those keywords to fit in naturally and make sense and not take away from what your page is intended for.
4. Make Your Landing Page Forms Mobile-Friendly
Make your landing page and other pages adjust to mobile-friendly formatting for mobile web browsers. People have to move the page around or make it so small they can't read it is only going to frustrate them and cause them to go somewhere else.
5. Include Video on Your Landing Pages
Videos are a powerful way to advertise and spread a message. For various reasons, people like to hear what has to be said rather than read it. It keeps users from having to scroll through what seems like endless amounts of text to find out the essential facts. It also gives you a chance to showcase your branding and talk one on one to your viewers.
6. Make Good Use of Color Psychology
Color is a huge part of marketing and viewer response. Color triggers an emotion in people. People want colors that blend well together and are easy to look at and read text on. Having the right color combinations can increase the viewer's flow on your page.
7. Make the Form Appear Shorter
If you include forms on your page, you will want to keep them short and sweet. Forms that are long and look like they will take a while filling out, scare people away. You can ask for less information depending on what you are collecting the information for. You can also change the line spacing and set up of the form altogether. Sometimes it's all how the form is set up and not the actual amount of information that people have to fill out.
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