Did you know?:
Facebook is a great place for video content (number two only to YouTube. Every day, over 100 million hours of video content is viewed there.
50 million businesses have their own Facebook Business Page
1. Get a vanity URL
A custom short URL is easier to read, and you can post it in other places. Also known as a vanity URL, it is very useful for marketing and SEO. With a custom short URL, not only is your profile easier to find on Facebook, but it is also easier to find in Google.
2. Follow the “70-20-10” rule
A good way of keeping things fresh while still giving value to your followers is using this rule: 70% of your content should be original content; 20% should be content related to the interests of your followers and post only 10% promotional content. This way, you don't limit yourself to one kind of content, and you are free to experiment with different strategies and formats.
3. Share User-Generated Content
You don't always need to post original content. A good time-saver for when you have no new content to post is using photos of your users interacting with your products. Users will love being featured and this is a good way of generating brand loyalty, as well as saving you the energy it takes to produce all original content.
4. Post Videos (Especially Live Videos)
Posting videos, and mainly live videos, is a good way of improving engagement. Video content will often be the first content to appear in your followers' feed.
5. Post More Than Just Links
Posting different types of content is one of the best pieces of marketing advice for brands that want to appear in their followers' Facebook feeds. Content diversification is key.
6. Pay Attention to Image Sizes
Just like you should make sure that your profile image and your cover photo look clean, you should do the same with the rest of the images you post on your Facebook page. An image that doesn't look clean does not give a good first impression, it looks unprofessional.
7. Speed Up Your Response Time
As users, we all expect brands to respond to any question we might have quickly. Most clients will get frustrated if they don't receive an answer within four hours on social media. While it is true that you can't do a million things at the same time and that we can't devote all of our time to social media, you should set up alerts and make an effort to answer all your notifications. This will show the customer that you care about not wasting their time, and it could be what makes them stick around.
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