Updated: Jan 2
Perhaps, the biggest difference between agency style coursework and an internship experience includes the opportunities of leadership roles, which may include a number of complex challenges.
In this regard, the communication and problem-solving skills of students carry vital importance.
Goldstone is majoring in political science, with a minor in marketing. She has had an interest in consulting or social media marketing. According to her, whenever a recruiter takes a look at her resume, the recruiter ends up talking about the ‘co-CEO' position. According to her, it is a joy for the recruiters to know that she has gained a significant level of experience through a client-based project, as long as a semester.
According to a 2018 survey by the National Association of Colleges and Employers' Job Outlook, employers tend to value teamworking skills and problem-solving skills a lot, other than a good GPA. At the same time, communication skills, both written and oral are also considered to be very important.
As an undergraduate, Allie Lewis held a number of leadership roles in the class. Currently, she is the Consumer Market Research head at LinkedIn. She mentions that she has had a number of opportunities for exploring outside public relations.
According to Lewis, the leadership role taught her about the importance of research and gave her an edge with the employers as she had significant experience in the area.
What should the mentors and professors know?
Based on a study in the Journal of Public Affairs Education, published in 2015, there are four elements of program design that are vital for success in a client-based project. These include a course design based on consultancy, relevant projects, close involvement of faculty, and regular feedback from the clients.
According to another research which was published in the same journey in 2013, a client-based curriculum creates a lot of value for the clients, for students, and for the school in its entirety. According to the CEO of EdVenture Partners, Tony Sgro, a number of clients hire students directly from such programs. At the same time, the universities gain benefit when the alma mater is reached out by this alumni, looking for students who have had proven experience of client-based projects and leadership.
According to most of the mentors, it brings a great amount of satisfaction to see students grasp the bigger picture. At the same time, the amount of confidence and experience that students gain in management roles is quite rewarding. Moreover, it is always a pleasure to see that such experiences allow students to interview with employers successfully.
Author: Austin Stanfel
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