Updated: Apr 29, 2020
Did you know?:
· The big data analytics market is set to reach $103 billion by 2023
· Every person now generates on average, 1.7 megabytes in just a second
Here are 7 Free Tips for accelerating growth with Data Analytics
1. See How Leads Turn Into Sales
Knowing the path consumers take if they are within your own age range is advantageous when it comes to an understanding of how you can improve your page in order to get a higher conversion rate. You can use the Behavior Flow report to see what the content is that most consumers see before they decide to make a purchase, and where they go from there. You can improve consumer experience by studying, which are the most common page sequences and optimizing their performance. Sorting the information by New Users will show you information on how customers who were most likely not aware of your brand navigated your website and which pages they visited.
2. Analyze Mobile and Desktop Sales
Spending time and resources in improving the desktop version of your site can turn out to be a huge mistake. Many users tend to use their mobile devices to access websites and make purchases. Analyze the conversion rates of both your mobile and your desktop website and see which site is worth optimizing over the other. The platform with the highest conversion rates is where you need to focus your efforts.
3. Find Site Speeds and Improve Them
If your website takes too long to load, then you are losing customers. Nobody wants to just sit and wait for a website to load, so speed is actually very important when it comes to conversions and SEO. If certain pages on your site take too long to load, people will click away without seeing your content. You can use analytics to see what your loading time is and what you need to optimize.
4. Compare New and Returning Users
A dilemma that has been around forever: should you strive for creating brand loyalty or focus on acquiring new customers? You can use Analytics to solve that debate. There you will find the information you need to decide if you need to concentrate on returning customers who offer cheaper conversions or if you need to focus your efforts on customer acquisition.
5. Exclude Internal Traffic
Part of testing our website and making sure that everything is working as it should is visiting your site constantly. We click into our own website much more frequently than customers do. This can affect the data you see reflected on Analytics by increasing the number of visits but not increasing the conversions. You can exclude this data with Analytics and it won't take into account visits from your IP address.
6. Perfectly Timed Content
Making the most out of everything we post is not as easy as it sounds, and getting the timing right can be difficult. Analytics can be a huge help when it comes to finding the right timing and the correct distribution for your content.
7. Use Clear Visualizations to Convey your Message
Be conscious of the way in which you present your data. Is your data organized in a clear and understandable way? Or are you just giving numbers and words with no clear message? If you present your data in a way that tells your story comprehensively, you will be able to take many more useful insights out of it and, thus, making better business decisions.
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