The Importance of Production Quality in Video Advertising “Work Smart Instead of Working Hard”. This is one of the most popular sayings in the corporate world. This shows that hard work does pay off but it is still not as beneficial for the business as working smart. Businesses often think that spending a large amount of money on advertising is going to help them attract a lot of customers which is not a guaranteed thing. A video software company by the name of Wistia conduct

Benefits of Starting Your Own Business Podcast Over the years podcasts have become one of the most effective ways of promoting your business. In the present times, you would often see celebrities, sports personalities, and even journalists share podcasts related to different topics. Some marketers consider it the ‘Next Big Thing’ in the field of marketing. A few years ago podcasts were regarded as nothing more than a mere hobby of people who liked to hear their own voices on

5 Areas of Focus To Inclusive Language For Startups And Tech With increasing self-awareness and cultural diversity in our midst, it has become imperative that we make our start-ups and tech events more inclusive on all accounts. In a short period, it has been found that good communication and interpersonal skills can go a long way for entrepreneurs. The crux of the matter lies in the art of making connections, along with accepting and celebrating differences. This, in turn, a

Imagine graduating from your university after toiling hard on a degree you have worked so hard to earn. You set out brimming with drive and conviction, harboring grand ambitions of conquering the world. Even if you are not at the top of your game, you may still want to make it big in the world, because if we are honest, who does not? Scaling yourself to such heights does not have to be impossible. So to that level, one way you think of making it big in the world would be to s

Introduction Customer Acquisition is difficult. But it can be done. To do this, you need to know what exactly your company does and why your company does it. Before jumping into the basics of Customer Acquisition, let’s review some don’ts of learning Customer Acquisition: 1) No universal course will teach you everything about it. 2) Universities/Colleges are not your go-to places. The realm of digital marketing is changing rapidly, and Universities/Colleges are too slow to ad

With increasing self-awareness and cultural diversity in our midst, it has become imperative that we make our start-ups and tech events more inclusive on all accounts. In a short period, it has been found that good communication and interpersonal skills can go a long way for entrepreneurs. The crux of the matter lies in the art of making connections, along with accepting and celebrating differences. This, in turn, allows you to appreciate and reach out to a wide range of audi