Blog | Stanfel Media

Jan 21, 2020
1 min

27 Internet Marketing Courses on the Way

Over the past 11 months, the team at Stanfel Media has been working on a massive series of 27 Internet Marketing Courses including: Premium Quality Audio and Video Premium Quality Motion Graphics Artificial Intelligence Read Industry Articles A Treasure Trove of Tools and Resources Premium Quality Workbooks Quizes And much more. Stay tuned, follow and share to find out how you can get the first course for FREE – a $367 value. These courses will be truly unique from anything e

Agency Style Coursework vs an Internship Experience

Austin Stanfel

Jul 31, 2019
2 min

Agency Style Coursework vs an Internship Experience

Perhaps, the biggest difference between agency style coursework and an internship experience includes the opportunities of leadership roles, which may include a number of complex challenges. In this regard, the communication and problem-solving skills of students carry vital importance. Goldstone is majoring in political science, with a minor in marketing. She has had an interest in consulting or social media marketing. According to her, whenever a recruiter takes a look at h

Why Retailers Should Rethink Their Online Review Strategy

Austin Stanfel

Jul 25, 2019
3 min

Why Retailers Should Rethink Their Online Review Strategy

Amazon was the very first e-commerce website that allowed consumers to put ratings and reviews of products online, in 1995. According to many critics, this was a move that was referred to as the ‘retail suicide'. Today, customer ratings and reviews are primarily referred to as UGC (user-generated content). This has become a big force today. The average product rating is important for around 54% of the consumers. At the same time, the total number of reviews are important to a

The New Reality Blurring the Lines Between Marketing and Research

Austin Stanfel

Jul 16, 2019
2 min

The New Reality Blurring the Lines Between Marketing and Research

The consumer behavior is constantly evolving. As a result of this, companies have to align their market research and marketing practices. About 20 years back, it was difficult for market research and marketing to crossover as the distinctions were quite well-defined. It was more like, “you carry a different role, and I carry a different one”. However, these silos are slowly going away and at the same time, the bright lines are getting blurred. In a traditional sense, marketin

How New Media is Influencing Today’s Marketing Design

Austin Stanfel

Jul 12, 2019
3 min

How New Media is Influencing Today’s Marketing Design

"Attention is a valuable asset since our minds are jumbled with noise," and that is the most significant need of advertising, to gain the client's attention. It’s essential to see how far we've come in computerized media in the previous 10 years: In 2009: 86% of individuals skipped TV promotions utilizing DVRs or different gadgets. Instagram, Alexa and Google Voice didn't exist. Facebook had 150 million clients around the world. Twitter had less than 30 million clients. $2.98

Web Accessibility Worldwide Why Standards Vary and How International Brands Should Respond

Austin Stanfel

Jun 25, 2019
3 min

Web Accessibility Worldwide Why Standards Vary and How International Brands Should Respond

In case you make a quick search of the term ‘web accessibility', you will end up with the WCAG (Web Content Accessibility Guidelines). These guidelines have been developed by the W3C (World Wide Web Consortium. The prime purpose of these guidelines is to provide some universal standards that every website owner is expected to follow for web accessibility. It is important to notice that these are just guidelines and not laws. So in case one does not follow these guidelines, he

9 Quick Marketing Tips for Non-Marketers

Austin Stanfel

Jun 17, 2019
4 min

9 Quick Marketing Tips for Non-Marketers

A digital marketing plan doesn't need to be perceived as outrageously complicating for non-advertisers, It's just a systematic plan for action. So it isn't something that requires a unique ability to deal with, yes anybody without the extraordinary ability but with the correct exercises and headings can build up a compelling digital advertising plan. We are going to present 9 simple points to help a non-marketer develop a compelling digital advertising plan. · Non-advertisers

Content Trends: The Customer Preference in 2019 and Beyond

Austin Stanfel

Jun 11, 2019
3 min

Content Trends: The Customer Preference in 2019 and Beyond

In this article, we will talk about different content formats that you can use in your content marketing strategy. Therefore, you can always have supplies to inspire you and know which ones are best suited to your company, industry, and audience. The first thing you should do, as in any strategy, is to define your goal. Remember that in inbound marketing, everything is about identifying the place of the leads in the sales funnel. It is where you can establish if your goal is

The General Data Protection Regulation for Customers

Austin Stanfel

Jun 4, 2019
3 min

The General Data Protection Regulation for Customers

The data, the record of who we are, where we are, what we do, what we think have become the foundation of the internet. If we cannot conceive a day without Google, Facebook or WhatsApp, we cannot dispense with the data we generate as users, and we also take advantage of users. Everything revolves around this invisible and multimillion-dollar industry that makes us believe that virtual services are free and that we can no longer disengage. The problem with this addiction is th

Why Marketing Analytics Has Not Lived Up To Its Promise

Austin Stanfel

May 31, 2019
2 min

Why Marketing Analytics Has Not Lived Up To Its Promise

Why Marketing Analytics Has Not Lived Up To Its Promise It has been observed in recent times that more and more companies are showing a marked increase in the budget they allocate to marketing analytics. However, despite this increase, the expected results seem to fall shy of initial expectations. This article explores the mechanics behind this unproductivity and why this marketing analytics have not been able to deliver all that they promise to firms. 1. Data Strains On the

Content Trends and Preference for Latest Generations

Austin Stanfel

May 22, 2019
3 min

Content Trends and Preference for Latest Generations

Content Trends and Preference for Latest Generations Yes, there is something bright for a content marketing strategy is the importance of knowing the millennial or generation 'Y,' and this goes beyond knowing that their current average age ranges between 20 and 35 years. They behave differently, in large part because of their proximity to technology, they also have characteristics that you need to know to generate the best content for millennials. The first thing is to unders

Google Featured Snippets Steal My Website Traffic: What to Do?

Austin Stanfel

May 17, 2019
3 min

Google Featured Snippets Steal My Website Traffic: What to Do?

Google Featured Snippets Steal My Website Traffic: What to Do? Google wants to give a twist to the "featured snippets" (in Spanish, prominent fragments), those famous descriptive tables that appear at the top of the searches. Google's goal is to use these snippets to provide immediate answers to frequently asked questions, especially for mobile and voice searches. 1. Where does the summary answer come from? 2. Fewer clicks on your website? 3. What to do to appear in Google Fe

Tips For Improving Your Marketing Team’s Creativity

Austin Stanfel

May 14, 2019
3 min

Tips For Improving Your Marketing Team’s Creativity

Creativity comes from within. It is unique for every person but as human beings, we cannot bring out our creativity all day long. We are bound to get exhausted and stressed out at some point. Your marketing team’s creativity does not die when they are exhausted, it just gets dormant and can be re-energized by a lot of different ways. 1. Breaks Are Important As a business owner or team leader, you should give ample breaks to your marketing staff. Breaks are very important as t

What Creativity Looks Like in Marketing Today

Austin Stanfel

May 6, 2019
2 min

What Creativity Looks Like in Marketing Today

You need a solid marketing plan to make people aware of the business and the campaign. Now the question is what makes it creative? If being creative means to be experimentalist or imaginative? In the past, people used to consider content and picture of the campaign as creative marketing, but just like other function of a corporate, marketing has become diligent and complex. Now they need to know the latest tools like analytics, SEO for the statistical information of the consu

The 9 Habits of Highly Successful Content Creators

Austin Stanfel

May 3, 2019
3 min

The 9 Habits of Highly Successful Content Creators

For every marketing, plan content is as important as butter to toast or cheese to pizza. Almost 91% of business professionals use engaging content as a strategy, but it does not work every time. Sometimes the content they create is not that convincing or attractive. Because it is not possible to create perfect content every day. So the question is what makes a good content creator? What are the habits of good content creators? Here are some habits to create compelling content

Austin Stanfel

Apr 29, 2019
3 min

SEO Is Back. Thank God.

What is SEO? SEO or Search Engine Optimization is a systematic way to show web pages in search engines. More precisely, it is a way to make your web page appear on the top in a search engine when anything related to it is searched. The only purpose of this is to bring more traffic to your web page. How does it work? The working principle is very complicated and cannot be understood by people with little or no knowledge of HTML and it need not be understood to use it. There ar

Reflecting on My Failure to Build a Billion Dollar Company

Austin Stanfel

Apr 17, 2019
2 min

Reflecting on My Failure to Build a Billion Dollar Company

Imagine graduating from your university after toiling hard on a degree you have worked so hard to earn. You set out brimming with drive and conviction, harboring grand ambitions of conquering the world. Even if you are not at the top of your game, you may still want to make it big in the world, because if we are honest, who does not? Scaling yourself to such heights does not have to be impossible. So to that level, one way you think of making it big in the world would be to s

‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals

Austin Stanfel

Apr 10, 2019
2 min

‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals

Social media marketing is a really powerful way for businesses of all sizes to reach prospects and customers. More than a billion people are active on the social media platform named “Facebook,” making it a great venue for businesses to market themselves through interaction with customers and self-promotion. Facebook marketing provides a great space to keep customers informed, develop brand identity, and broader reach. What Went Wrong Facebook Public Media Chief Digital Offic

4 Lessons We’ve Learned, Sometimes the Hard Way, About Inclusive Marketing

Austin Stanfel

Apr 1, 2019
2 min

4 Lessons We’ve Learned, Sometimes the Hard Way, About Inclusive Marketing

The art of marketing has been refined in many ways over the years, and as a result, many strategies have also been developed. Inclusive marketing is one such marketing strategy that has been buzzing around recently, one whose intents may seem a touch nobler than other marketing techniques. Inclusive marketing strives to create a cultural utopia by incorporating many racial and ethnic lifestyles in their marketing. It is different from cultural diversity which nowadays has los

How to Become a Customer Acquisition Expert

Austin Stanfel

Mar 28, 2019
2 min

How to Become a Customer Acquisition Expert

Introduction Customer Acquisition is difficult. But it can be done. To do this, you need to know what exactly your company does and why your company does it. Before jumping into the basics of Customer Acquisition, let’s review some don’ts of learning Customer Acquisition: 1) No universal course will teach you everything about it. 2) Universities/Colleges are not your go-to places. The realm of digital marketing is changing rapidly, and Universities/Colleges are too slow to ad