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Agency Style Coursework vs an Internship Experience

Jul 31, 2019
2 min

Agency Style Coursework vs an Internship Experience

Perhaps, the biggest difference between agency style coursework and an internship experience includes the opportunities of leadership roles, which may include a number of complex challenges. In this regard, the communication and problem-solving skills of students carry vital importance. Goldstone is majoring in political science, with a minor in marketing. She has had an interest in consulting or social media marketing. According to her, whenever a recruiter takes a look at h

Why Retailers Should Rethink Their Online Review Strategy

Jul 24, 2019
3 min

Why Retailers Should Rethink Their Online Review Strategy

Amazon was the very first e-commerce website that allowed consumers to put ratings and reviews of products online, in 1995. According to many critics, this was a move that was referred to as the ‘retail suicide'. Today, customer ratings and reviews are primarily referred to as UGC (user-generated content). This has become a big force today. The average product rating is important for around 54% of the consumers. At the same time, the total number of reviews are important to a

The New Reality Blurring the Lines Between Marketing and Research

Jul 16, 2019
2 min

The New Reality Blurring the Lines Between Marketing and Research

The consumer behavior is constantly evolving. As a result of this, companies have to align their market research and marketing practices. About 20 years back, it was difficult for market research and marketing to crossover as the distinctions were quite well-defined. It was more like, “you carry a different role, and I carry a different one”. However, these silos are slowly going away and at the same time, the bright lines are getting blurred. In a traditional sense, marketin

How New Media is Influencing Today’s Marketing Design

Jul 12, 2019
3 min

How New Media is Influencing Today’s Marketing Design

"Attention is a valuable asset since our minds are jumbled with noise," and that is the most significant need of advertising, to gain the client's attention. It’s essential to see how far we've come in computerized media in the previous 10 years: In 2009: 86% of individuals skipped TV promotions utilizing DVRs or different gadgets. Instagram, Alexa and Google Voice didn't exist. Facebook had 150 million clients around the world. Twitter had less than 30 million clients. $2.98

Web Accessibility Worldwide Why Standards Vary and How International Brands Should Respond

Jun 24, 2019
3 min

Web Accessibility Worldwide Why Standards Vary and How International Brands Should Respond

In case you make a quick search of the term ‘web accessibility', you will end up with the WCAG (Web Content Accessibility Guidelines). These guidelines have been developed by the W3C (World Wide Web Consortium. The prime purpose of these guidelines is to provide some universal standards that every website owner is expected to follow for web accessibility. It is important to notice that these are just guidelines and not laws. So in case one does not follow these guidelines, he

9 Quick Marketing Tips for Non-Marketers

Jun 17, 2019
4 min

9 Quick Marketing Tips for Non-Marketers

A digital marketing plan doesn't need to be perceived as outrageously complicating for non-advertisers, It's just a systematic plan for action. So it isn't something that requires a unique ability to deal with, yes anybody without the extraordinary ability but with the correct exercises and headings can build up a compelling digital advertising plan. We are going to present 9 simple points to help a non-marketer develop a compelling digital advertising plan. · Non-advertisers

Content Trends: The Customer Preference in 2019 and Beyond

Jun 11, 2019
3 min

Content Trends: The Customer Preference in 2019 and Beyond

In this article, we will talk about different content formats that you can use in your content marketing strategy. Therefore, you can always have supplies to inspire you and know which ones are best suited to your company, industry, and audience. The first thing you should do, as in any strategy, is to define your goal. Remember that in inbound marketing, everything is about identifying the place of the leads in the sales funnel. It is where you can establish if your goal is

The General Data Protection Regulation for Customers

Jun 3, 2019
3 min

The General Data Protection Regulation for Customers

The data, the record of who we are, where we are, what we do, what we think have become the foundation of the internet. If we cannot conceive a day without Google, Facebook or WhatsApp, we cannot dispense with the data we generate as users, and we also take advantage of users. Everything revolves around this invisible and multimillion-dollar industry that makes us believe that virtual services are free and that we can no longer disengage. The problem with this addiction is th

Why Marketing Analytics Has Not Lived Up To Its Promise

May 30, 2019
2 min

Why Marketing Analytics Has Not Lived Up To Its Promise

Why Marketing Analytics Has Not Lived Up To Its Promise It has been observed in recent times that more and more companies are showing a marked increase in the budget they allocate to marketing analytics. However, despite this increase, the expected results seem to fall shy of initial expectations. This article explores the mechanics behind this unproductivity and why this marketing analytics have not been able to deliver all that they promise to firms. 1. Data Strains On the

Content Trends and Preference for Latest Generations

May 22, 2019
3 min

Content Trends and Preference for Latest Generations

Content Trends and Preference for Latest Generations Yes, there is something bright for a content marketing strategy is the importance of knowing the millennial or generation 'Y,' and this goes beyond knowing that their current average age ranges between 20 and 35 years. They behave differently, in large part because of their proximity to technology, they also have characteristics that you need to know to generate the best content for millennials. The first thing is to unders

Google Featured Snippets Steal My Website Traffic: What to Do?

May 17, 2019
3 min

Google Featured Snippets Steal My Website Traffic: What to Do?

Google Featured Snippets Steal My Website Traffic: What to Do? Google wants to give a twist to the "featured snippets" (in Spanish, prominent fragments), those famous descriptive tables that appear at the top of the searches. Google's goal is to use these snippets to provide immediate answers to frequently asked questions, especially for mobile and voice searches. 1. Where does the summary answer come from? 2. Fewer clicks on your website? 3. What to do to appear in Google Fe

Tips For Improving Your Marketing Team’s Creativity

May 14, 2019
3 min

Tips For Improving Your Marketing Team’s Creativity

Creativity comes from within. It is unique for every person but as human beings, we cannot bring out our creativity all day long. We are bound to get exhausted and stressed out at some point. Your marketing team’s creativity does not die when they are exhausted, it just gets dormant and can be re-energized by a lot of different ways. 1. Breaks Are Important As a business owner or team leader, you should give ample breaks to your marketing staff. Breaks are very important as t

What Creativity Looks Like in Marketing Today

May 6, 2019
2 min

What Creativity Looks Like in Marketing Today

You need a solid marketing plan to make people aware of the business and the campaign. Now the question is what makes it creative? If being creative means to be experimentalist or imaginative? In the past, people used to consider content and picture of the campaign as creative marketing, but just like other function of a corporate, marketing has become diligent and complex. Now they need to know the latest tools like analytics, SEO for the statistical information of the consu

The 9 Habits of Highly Successful Content Creators

May 3, 2019
3 min

The 9 Habits of Highly Successful Content Creators

For every marketing, plan content is as important as butter to toast or cheese to pizza. Almost 91% of business professionals use engaging content as a strategy, but it does not work every time. Sometimes the content they create is not that convincing or attractive. Because it is not possible to create perfect content every day. So the question is what makes a good content creator? What are the habits of good content creators? Here are some habits to create compelling content

SEO Is Back. Thank God.

Apr 29, 2019
3 min

SEO Is Back. Thank God.

What is SEO? SEO or Search Engine Optimization is a systematic way to show web pages in search engines. More precisely, it is a way to make your web page appear on the top in a search engine when anything related to it is searched. The only purpose of this is to bring more traffic to your web page. How does it work? The working principle is very complicated and cannot be understood by people with little or no knowledge of HTML and it need not be understood to use it. There ar

Reflecting on My Failure to Build a Billion Dollar Company

Apr 17, 2019
2 min

Reflecting on My Failure to Build a Billion Dollar Company

Imagine graduating from your university after toiling hard on a degree you have worked so hard to earn. You set out brimming with drive and conviction, harboring grand ambitions of conquering the world. Even if you are not at the top of your game, you may still want to make it big in the world, because if we are honest, who does not? Scaling yourself to such heights does not have to be impossible. So to that level, one way you think of making it big in the world would be to s

The Importance of Production Quality in Video Advertising

Mar 25, 2019
3 min

The Importance of Production Quality in Video Advertising

The Importance of Production Quality in Video Advertising “Work Smart Instead of Working Hard”. This is one of the most popular sayings in the corporate world. This shows that hard work does pay off but it is still not as beneficial for the business as working smart. Businesses often think that spending a large amount of money on advertising is going to help them attract a lot of customers which is not a guaranteed thing. A video software company by the name of Wistia conduct

Benefits of Starting Your Own Business Podcast

Mar 18, 2019
3 min

Benefits of Starting Your Own Business Podcast

Benefits of Starting Your Own Business Podcast Over the years podcasts have become one of the most effective ways of promoting your business. In the present times, you would often see celebrities, sports personalities, and even journalists share podcasts related to different topics. Some marketers consider it the ‘Next Big Thing’ in the field of marketing. A few years ago podcasts were regarded as nothing more than a mere hobby of people who liked to hear their own voices on

Inclusive Language For Startups and Tech

Mar 10, 2019
2 min

Inclusive Language For Startups and Tech

5 Areas of Focus To Inclusive Language For Startups And Tech With increasing self-awareness and cultural diversity in our midst, it has become imperative that we make our start-ups and tech events more inclusive on all accounts. In a short period, it has been found that good communication and interpersonal skills can go a long way for entrepreneurs. The crux of the matter lies in the art of making connections, along with accepting and celebrating differences. This, in turn, a

Failure to Build a Billion Dollar Company

Feb 22, 2019
2 min

Failure to Build a Billion Dollar Company

Imagine graduating from your university after toiling hard on a degree you have worked so hard to earn. You set out brimming with drive and conviction, harboring grand ambitions of conquering the world. Even if you are not at the top of your game, you may still want to make it big in the world, because if we are honest, who does not? Scaling yourself to such heights does not have to be impossible. So to that level, one way you think of making it big in the world would be to s

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