#marketing

Nov 16, 2020
2 min

Digital Marketing Strategy in 2020 and Beyond

As we near the end of the year, we can look back on all of the factors that changed the digital media landscape in 2020 that will likely influence the years to come. Here are a few of the digital marketing trends that have evolved from the year and how we can use them going forward. 1. Customer Experience One of the main takeaways of digital marketing trends in 2020 focuses on providing an exceptional customer experience. Customers expect a seamless experience from beginning

Austin Stanfel

Jul 21, 2020
3 min

Digital Advertising - 7 Free Tips for Accelerating Growth

Get your FREE Digital Advertising Playbook with top-level tips, tools, and strategies that will kickstart your business and put you on a path for advancement to the next level. Download it now at: https://stanfel-university.teachable.com/p/digital-advertising Did you know?: 👉 By 2021, the video advertising will grow to a $22 billion industry. 👉 Online advertising will reach $329 billion by 2021, accounting for 49% of all global ad spend Here are 7 Free Tips for accelerating

Austin Stanfel

May 31, 2020
3 min

YouTube Marketing - 7 Free Tips for Accelerating Growth

Did you know?: There are 1.9 billion active users on YouTube. YouTube mobile ads are 84% more likely to hold attention than TV ads. Here are 7 Free Tips for accelerating growth with YouTube Marketing 1. Use Keywords and CTAs YouTube is probably the single most popular platform for videos; everything from how-to videos to prank videos are shared and viewed on YouTube. When someone google searches things, they are generally given a YouTube link for videos pertaining to that sea

Austin Stanfel

May 27, 2020
3 min

Full Black Belt Elite Marketing Series

The Blackbelt Elite Marketing Series is comprised of 27 individual courses, each worth it’s weight in gold. The team at Stanfel Media has spent more than 4,000 hours over the course of 14 months to bring 22 years of industry experience together into a concentration of tactical strategies that you can apply immediately. Over 21 hours of original, exclusive content including high-quality audio and video lessons, making the experience enjoyable and engaging. Workbooks that allow

Austin Stanfel

May 26, 2020
3 min

Data Analytics - Competitor Analysis - 7 Free Tips for Accelerating Growth

Did you know?: 83 percent of enterprise executives say they’ve pursued big data projects to gain a competitive advantage. Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments. Here are 7 Free Tips for accelerating growth with Data Analytics - Competitor Analysis 1. Focus on the Main Competitors Your main competitors are going to be the ones that are gaining customers that should be yo

Austin Stanfel

May 24, 2020
3 min

Social Media – Reputation Management - 7 Free Tips for Accelerating Growth

Did you know?: 85% of consumers trust online reviews as much as personal recommendations. 64% trust online search engines the most when conducting research on a business. Here are 7 Free Tips for Accelerating Growth with Social Media – Reputation Management 1. Offer Refunds to Unhappy Clients If you have clients that are unhappy with your services, at first try to resolve or fix the issues, but if this is not possible, then offer a full or partial refund or some other incenti

Austin Stanfel

May 23, 2020
2 min

E-Commerce Marketing - 7 Free Tips for Accelerating Growth

Did you know?: · It's estimated that there will be 1.92 billion global digital buyers in 2020 · Ecommerce is expected to hit $4.5 trillion worldwide by 2021 Here are 7 Free Tips for accelerating growth with E-Commerce Marketing 1. Be Wary of Slow-Selling Items Items that are not top sellers are considered slow-moving items. These items could result in loss of sales, loss of income, and more. Your profit margin dwindles away when you keep slow-moving items. In order to move th

Austin Stanfel

May 22, 2020
2 min

Snapchat Marketing - 7 Free Tips for Accelerating Growth

Did you know?: US Snapchat users is now more than 93.55 million As of March 2019, Snapchat reached 90 percent of all 13-24 year-olds and 75 percent of all 13-34-year-olds in the U.S 7 Free Tips for accelerating growth with Snapchat Marketing 1. Decide on the Types of Content You’d like to Publish Choose the kind of content you'll want to publish. Having a content plan will be an advantage because you won't have to come up with ideas every day, but remember that you can be mo

Austin Stanfel

May 21, 2020
2 min

Facebook Marketplace - 7 Free Tips for Accelerating Growth

Did you know?: Facebook is the world’s third-most visited website 71% of American adults use Facebook Here are 7 Free Tips for accelerating growth with Facebook Marketplace 1. Detail, Detail, Detail No matter what product you are selling, you should always pay attention to details. Provide information that will generate trust in your customers. Are you selling second-hand clothes? If the shirt you are selling has a stain, include a close-up of the defect. Be honest with your

Austin Stanfel

May 20, 2020
2 min

Facebook Marketing - 7 Free Tips for Accelerating Growth

Did you know?: Facebook is a great place for video content (number two only to YouTube. Every day, over 100 million hours of video content is viewed there. 50 million businesses have their own Facebook Business Page Facebook Marketing 1. Get a vanity URL A custom short URL is easier to read, and you can post it in other places. Also known as a vanity URL, it is very useful for marketing and SEO. With a custom short URL, not only is your profile easier to find on Facebook, but

Austin Stanfel

May 19, 2020
3 min

Landing Page Optimization - 7 Free Tips for Accelerating Growth

Did you know?: Companies with 30 or more landing pages generate 7 times more leads than those with fewer than 10. Using videos on landing pages can improve conversions by 86%. Here are 7 Free Tips for accelerating growth with Landing Page Optimization 1. Simplify your Landing Page Keep your landing page simple, free of clutter and to the point. Your followers don't want all the confusion; they want to see the important information without a flood of nonsense. Focus on your ca

Austin Stanfel

May 5, 2020
3 min

Strategy in Marketing - 7 Free Tips for Accelerating Growth

Did you know?: · 81% of marketers found that increased traffic occurred with as little as six hours per week invested in social media marketing. · The average person consumes 11.4 pieces of content before making a purchasing decision. Here are 7 Free Tips for accelerating growth with Strategy in Marketing 1. Create and Document your Strategy Marketing changes constantly and these changes make it so business owners have to reevaluate and create new strategies that will work be

Austin Stanfel

May 5, 2020
2 min

Marketing Goals - 7 Free Tips for Accelerating Growth

Did you know?: · People with written goals are 50% more likely to achieve than people without goals. · All motivational 'gurus' agree that goals should be written down and only 3 out of every 100 adults write down their goals down on paper. Here are 7 Free Tips for Accelerating Growth with Marketing Goals 1. Fine-Tune Your Content Strategy One of the primary aspects of any marketing campaign is content. The content and value you provide is what will make people want to come b

New Mockups of the course on ANALYTICS – THE ROLE OF DATA IN DIGITAL MARKETING

Austin Stanfel

Feb 20, 2020
1 min

New Mockups of the course on ANALYTICS – THE ROLE OF DATA IN DIGITAL MARKETING

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27 Internet Marketing Courses on the Way

Austin Stanfel

Jan 20, 2020
1 min

27 Internet Marketing Courses on the Way

Over the past 11 months, the team at Stanfel Media has been working on a massive series of 27 Internet Marketing Courses including: Premium Quality Audio and Video Premium Quality Motion Graphics Artificial Intelligence Read Industry Articles A Treasure Trove of Tools and Resources Premium Quality Workbooks Quizes And much more. Stay tuned, follow and share to find out how you can get the first course for FREE – a $367 value. These courses will be truly unique from anything e

Agency Style Coursework vs an Internship Experience

Austin Stanfel

Jul 31, 2019
2 min

Agency Style Coursework vs an Internship Experience

Perhaps, the biggest difference between agency style coursework and an internship experience includes the opportunities of leadership roles, which may include a number of complex challenges. In this regard, the communication and problem-solving skills of students carry vital importance. Goldstone is majoring in political science, with a minor in marketing. She has had an interest in consulting or social media marketing. According to her, whenever a recruiter takes a look at h

Why Retailers Should Rethink Their Online Review Strategy

Austin Stanfel

Jul 24, 2019
3 min

Why Retailers Should Rethink Their Online Review Strategy

Amazon was the very first e-commerce website that allowed consumers to put ratings and reviews of products online, in 1995. According to many critics, this was a move that was referred to as the ‘retail suicide'. Today, customer ratings and reviews are primarily referred to as UGC (user-generated content). This has become a big force today. The average product rating is important for around 54% of the consumers. At the same time, the total number of reviews are important to a

The New Reality Blurring the Lines Between Marketing and Research

Austin Stanfel

Jul 16, 2019
2 min

The New Reality Blurring the Lines Between Marketing and Research

The consumer behavior is constantly evolving. As a result of this, companies have to align their market research and marketing practices. About 20 years back, it was difficult for market research and marketing to crossover as the distinctions were quite well-defined. It was more like, “you carry a different role, and I carry a different one”. However, these silos are slowly going away and at the same time, the bright lines are getting blurred. In a traditional sense, marketin

How New Media is Influencing Today’s Marketing Design

Austin Stanfel

Jul 12, 2019
3 min

How New Media is Influencing Today’s Marketing Design

"Attention is a valuable asset since our minds are jumbled with noise," and that is the most significant need of advertising, to gain the client's attention. It’s essential to see how far we've come in computerized media in the previous 10 years: In 2009: 86% of individuals skipped TV promotions utilizing DVRs or different gadgets. Instagram, Alexa and Google Voice didn't exist. Facebook had 150 million clients around the world. Twitter had less than 30 million clients. $2.98

Web Accessibility Worldwide Why Standards Vary and How International Brands Should Respond

Austin Stanfel

Jun 24, 2019
3 min

Web Accessibility Worldwide Why Standards Vary and How International Brands Should Respond

In case you make a quick search of the term ‘web accessibility', you will end up with the WCAG (Web Content Accessibility Guidelines). These guidelines have been developed by the W3C (World Wide Web Consortium. The prime purpose of these guidelines is to provide some universal standards that every website owner is expected to follow for web accessibility. It is important to notice that these are just guidelines and not laws. So in case one does not follow these guidelines, he